How to Brief Your Video Production Team (And Actually Get What You Paid For)

The brief is where great hospitality videos are made or lost — long before a camera appears. This video covers exactly what to include when briefing a video production team: how to describe the feeling you want your guests to take away, which references actually help (and which mislead), and how to set goals both sides agree on before the shoot starts. If you're a hotel, restaurant or venue planning your next video, this is twelve minutes that'll make the whole process cleaner and the final film closer to what you actually wanted.