The YouTube Setup Every Creator Gets Wrong

This isn't about hospitality video — it's about how I think about production setup when the objective is consistent, high-quality output. The principles transfer: most venues and brands overcomplicate their video briefs the same way most creators overcomplicate their equipment. Strip it back, get clear on what actually matters, and produce more of it. A practical look at how I approach production efficiency — and what that means for the quality and turnaround of client work.